Whether you’re an amateur baker seeking to share your passion with the world, or a seasoned business owner looking for a new challenge, a bakery can be an ideal option for your next project.
Join Marshall Wilson as we share some tips for starting a bakery business.
Training & Qualifications
Customers want to know that their baked goods are made by trained professionals in the art of baking. And at the very least they want to know food hygiene standards are met. This is why you should make sure all staff at your business have relevant training and qualifications. Some of these qualifications might be vital to you getting insurance.
Find A USP
While everybody loves a bakery, the best way for any business to stand out is to have a USP. A USP, or unique selling point, is one specific thing about your business that is either rare or totally different to any other business on the market. For a bakery, this could be a specific item, or maybe a loyalty scheme with special benefits a customer can’t get at other bakeries.
You should also quickly find out what type of bakery you want to be running. The most popular types include online, counter service and sit-down bakeries. Online bakeries sell goods online typically with no proper business premises to interact with customers. Counter service bakeries allow customers to quickly buy goods and leave, while sit-down bakeries allow customers to enjoy these treats on-site.
Utilise Social Media
A social media presence can be vital to a bakery business's success. Baking is an aesthetically pleasing industry, so promoting your products online can be extremely beneficial and easy to do. Post pictures of finished products to delight customers, and wow audiences with behind-the-scenes videos of baked goods being created.
Food & Drink Packaging
You should think carefully about the takeaway packaging you offer at your bakery. While you might have the option for customers to sit in, many will prefer to take their baked goods to go. So you should be prepared for this by providing reliable grab-and-go packaging that will protect bakery items and allow your customers to enjoy them wherever they end up.
Takeaway Packaging From Marshall Wilson
Here at Marshall Wilson, we are able to supply you with a great selection of bakery packaging products to help your bakery get off to a great start. We have a wide range of products that will assist customers in taking away goods from your bakery, from cake and cupcake boxes to muffin cases and foil trays.
Our products can help to protect your baked goods in transit, as well as improve the presentation of products. If you’d like to find out more about any of our products or arrange the supply of food and drink packaging, get in touch with us today.
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